Marketing Strategies
Hitting the wall with your marketing efforts can stall your business and raise frustration levels. You need to be thinking strategically in everything you do and building a strategic culture with your business. What tactics do you use to breathe life into your marketing strategies?
NovaMentis means ‘Fresh Mind’. We pride ourselves in staying true to our basics, culture and philosophy and strive to inject fresh perspectives and life into strategies. Consulting on building strong strategies around Branding, business development, marketing and communications is our forte. Our strength is in delivering industry best standards on strategy catering to both B2B and B2C clients and across geographies. We use a collaborative approach engaging with management and various stakeholders to develop and optimize short term and long term strategies and plan for a sustainable growth. Our execution methodologies are robust, aggressive and achievable.
We will create business plans after thorough market research and analysis, competition and risk evaluation. Building the right team structure, effective marketing collateral, a strong go to market strategy and effective branding campaigns form the core of our business consulting practice. We will also help in identifying and establishing distribution channels to increase visibility, reach and revenue.
We bring in over 2 decades of experience working with varied clientele across industries. This makes our qualified professionals complement decision making processes by striking a better synergy with your management and stakeholders and build strategies that can be customized to suit your industry and organizational culture and business goals better.
Engaging customers on multiple channels is always a challenge. We at NovaMentis understand this perfectly. To address this, we use a push – pull strategy to create the best engagement matrix across traditional advertising, public relations programs, sales events and conclaves to promote sales. Other promotional activities like contests, awards, perks, boosters and other allied activities will be done to increase awareness and tie it into revenue generation.
At NovaMentis Consulting, our promise is to provide insights, infuse fresh and creative ideas to develop sales and marketing strategies right from conceptualization to successful execution to reach your target audiences and bring in higher growth.
Advantages
Our philosophy lies in de coupling strategy and innovation to meet current market demand while still treading the principles of proven traditional marketing fundamentals.
Use innovation to identify, evaluate and activate emerging opportunities
Identifying – how can you define groups of customers as market segments and personas?
Anticipating – How can you use market research to identify changing and future customers’ needs and wants?
Evaluation and measurement underpins all of these – using analytics and attribution to understand how different communication touchpoints influence prospects to support their purchase.
Satisfying – how can you assess the drivers of customer satisfaction which encourage customer loyalty and recommendations?
Integration of channels and communications to create seamless customer journeys – there are many channels to explore and exploit.
Profitably – how do you select the right mix of services and marketing communications using different channels to maximise your return-on-investment?
The above approach of marketing rightly emphasizes the focus of marketing on the customer, while at the same time implying a need to link to other business operations to achieve profitability.