Are you making the most of the opportunity of Digital Marketing? With so many potential buyers actively using search engines, websites, apps and social media to decide on the best product or service, you have to be visible and provide the best experience to help them choose your brand.
Online marketing is not easy, competition is tough, with many online marketing tools and techniques to choose from you need to make the smart online marketing choices. To compete, we believe that a planned approach is essential but our research shows that many businesses don’t have an online strategy or roadmap as of now or have not found that winning formula to successful Digital Marketing strategy yet. Our research into managing online marketing also shows that many businesses are doing digital marketing, but don’t have a clear, integrated strategy.
Time-pressures mean that many of us are in execution-mode and don’t make the time to plan ahead
How good are the digital marketing capabilities for your business?
We think it’s really helpful for companies to review their current capabilities so that they can compare to competitors and then create a roadmap for where they need to prioritise for digital transformation.
Our Digital Excellence capability framework will help you review how effectively your digital marketing is managed across seven key areas:
- Your Strategic approach
- Evaluation and performance improvement process
- Management buy-in to investment in digital marketing
- Resourcing and structure for digital including integration
- Data and infrastructure or platforms
- Integrated customer communications across Paid-Owned-Earned media
- Integrated customer experiences across desktop and mobile devices
Our detailed Digital Marketing Health check is a digital marketing audit which enables you to review your current capability and identify areas that needs improvement to keep pace with the changing market dynamics and customer behaviour. It also helps in creating a short term and long term digital marketing road map to stay ahead of your competition.
What can go wrong when you don’t have a strategy?
Through working with many businesses we have seen so many wasted opportunities and problems when companies don’t have a strategy.
Here are ten reasons you need an online digital strategy. Creating an online marketing plan helps solve these problems:
- Lack of long-term strategic direction of how to use digital to support growth.
- You won’t know your online market share and how to defend it.
- Existing and start-up competitors will gain market share.
- You don’t have a powerful online value proposition for your brand.
- You don’t know your online customers or insight well enough.
- You’re not integrated.
- Digital doesn’t have enough people/budget given its importance.
- You’re wasting money and time through duplication.
- You’re not agile enough to catch up or stay ahead.
- You’re not optimising so the opportunity of online leads and sales is missed
Digital Marketing Consulting
Boost your results from online marketing fast using our consultants. Take your digital marketing to the next level by developing your digital strategy and implementing quick wins to increase customer acquisition, leads and sales.
Work with our consultants to develop your B2B or B2C digital strategy and digital transformation program. Typical consulting projects include rapid review and recommendations on:
- Digital strategy development
- Online customer acquisition
- SEO audit and recommendations
- Google AdWords
- Social media and content marketing
- Email marketing automation
- CRO for Ecommerce and other sites
- Google Analytics customization
Our consultants are experienced across a range of sectors including: e commerce, B2B (Corporates), Charity, Financial services, Healthcare, Retail, Travel, Pharma, Training, fitness, Small business and many more.
Our Digital Marketing Services include:
Digital transformation – Helping you create a process and roadmap to integrate digital marketing
It’s now more than twenty-five years since the birth of the web, but many businesses are still at the early stages of a long journey to make the best use of digital marketing to stay competitive.
We believe that a proactive approach for managing Digital Transformation is essential to keep a brand relevant and competitive in the future. Plan and review your progress using our Digital Transformation resources including a capability assessment and new steps to Digital Transformation plan.
Content marketing strategy – Grow your business with a content marketing plan
Content marketing is essential to modern marketing since its the fuel that powers all the core digital marketing channels from search, social and email marketing and it’s essential for increasing lead and sale conversion rates too. But content marketing isn’t a hidden secret any longer, many businesses know
they need to get it right, so competition is tough, really tough. A planned approach is essential to compete.
Digital Marketing Optimization – Improve your results from Digital Channels using actionable Analytics
We believe that, in many businesses, there is a failure to deliver on the fantastic potential of Digital Marketing. Although digital media and platforms have been called ‘the most measurable ever’, the wealth of data we collect about our customers and visitors to our ‘owned media’ such as websites, mobile apps and social network pages is not fully utilised in many businesses.
Through using actionable Analytics that focus on making insights and analytics more actionable as part of Digital Marketing Optimization, businesses can begin to take full advantage of the true potential of digital marketing.
Email marketing strategy – Get better results from email marketing using a more strategic approach
Some have said “email marketing is dead” with the growth in social media marketing. Far from it! Benchmarks comparing digital channels show that email remains one of the most effective methods of customer communications.
But, there are lots of decisions need to form a strategy, for example: “How should we segment and target our emails“, “What frequency should we use“, “How to improve delivery” and most challenging, “How can we keep our email subscribers engaged and active?“.
SEO Strategy – Improve your SEO with a more strategic approach
Despite all the recent focus on content marketing and media marketing, SEO can still be a fantastic way to drive quality visitors who want to do business with you on your site.
Some businesses and blogs can deliver well over half their traffic from SEO through their SEO mastery, or the strength of their brand, so it warrants close attention and a more planned, strategic approach.
Social media marketing strategies – Grow your business using smarter social media marketing
How does your social media marketing strategy rate? To help you review ways to make better use of social networks we have created a new social media benchmark where you can score how you rate on a 5-point scale for each of the 7 key areas we recommend you focus on.
Social media is here to stay and will only grow in importance. Social media has transformed the marketing of many businesses since it is a fantastic way to engage audiences, encourage participation and sharing and so build brands and businesses.
But social media strategies are needed to make the most of it, so that social is managed, measured and optimised alongside a content marketing and customer engagement strategy.
Mobile Marketing
Our experts in this domain will help you get up-to-speed on all the main mobile marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations covering strategy, best practices and the latest statistics.
Mobile marketing is massive already and forecasted to exceed desktop Internet access in many developing countries. So every marketer needs to keep tabs on the opportunities of reaching their audiences via mobile and how to make their mobile sites and presences visible and accessible.
Mobile marketing covers a range of mobile devices including smart phones, dumb phones, tablet devices, iPad and the likes. Besides from marketing to the mobile web, mobile apps, SMS marketing the proximity marketing is a key mobile marketing approach. Needless to say how important is the audience and geo targeting.
Paid search marketing (PPC)
Paid search marketing opportunities includes Pay Per Click Ads via Google and Bing plus ads on the display network – a third of Google’s revenue. Pay Per Click has become popular due to its effectiveness. Although many searchers prefer to click on the natural listings, sufficient numbers do click on the paid listings (typically around a quarter or a third of all clicks). So with careful control, Adwords can drive quality traffic for which you get a good return.
Customer Experience Strategy – Boosting leads and sales by improving Digital Customer Experience Management (CXM)
As customer journeys become more complex, managing them becomes more complex AND more important to achieve satisfactory levels of conversion. We believe that having a responsible individual to develop and implement an experience strategy is very essential.
Just a small percentage of businesses have a defined person responsible for quality of customer experience who is responsible for managing the digital customer experiences. We will help you in improving the online experience and conversion rates with Conversion Rate Optimisation (CRO) using in-house or our resources.
Modern marketing strategies – Create marketing plans and campaigns for modern marketing
Developing plans and strategies for marketing today is the most challenging it has ever been. There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to social networks and search engines. Investment in traditional channels such as TV, Print and Radio is declining, but they remain an essential part of integrated campaigns for many businesses. Yet the fundamentals of marketing planning remain the same. Regardless of the channels available we need to research customer needs, develop winning brand propositions for different target segments and communicate them effectively.